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Social Media


Participants

Open to the private sector only with minimum education qualification of having a Bachelors degree. Limited to 23 participants. Program cost is covered by KFAS. The registration will close upon either the deadline date of August 29, 2021 at 3:00pm, or upon exceeding the maximum number of applications received. This program is online.


Who Should Attend

 


Overview

Day 1
* 2020 / 2021 social media landscape
* How businesses use social media
* Paid, Owned and Earned model
* The strategic role of the platforms
* Audience and best content fit
* Brand safety and crisis management

Day 2
* Insights and data gathering
* Brand identity
* Setting smart goals and objective
* Channel and content strategy (the full funnel)
* Performance analysis

Day 3
* The paid social landscape
* Media planning (budgets)
* Campaign structure and setup
* Building a target audience (in platform)
* Introduction to ad formats


Program Objectives

* You will be able to differentiate between organic and paid social media
* Have the ability to identify the changing social media landscape, including platform priorities
* You will be able to explain why and how a business can use social media
* You will feel more confident around using social media for business
* Have the understanding of how to protect your business on social media
* You will be able to explain how social media ties into your wider marketing strategy
* You will have the ability to build and develop a robust social media plan
* You will be able to determine the best tactics for organic and ad campaigns
* You will understand how paid advertising works
* You will learn how to set up targeting and audiences across social platforms
* You will be able to differentiate between organic and paid social media
* Have the ability to identify the changing social media landscape, including platform priorities
* You will be able to explain why and how a business can use social media
* You will feel more confident around using social media for business
* Have the understanding of how to protect your business on social media
* You will be able to explain how social media ties into your wider marketing strategy
* You will have the ability to build and develop a robust social media plan
* You will be able to determine the best tactics for organic and ad campaigns
* You will understand how paid advertising works
* You will learn how to set up targeting and audiences across social platforms
* You will be able to differentiate between organic and paid social media
* Have the ability to identify the changing social media landscape, including platform priorities
* You will be able to explain why and how a business can use social media
* You will feel more confident around using social media for business
* Have the understanding of how to protect your business on social media
* You will be able to explain how social media ties into your wider marketing strategy
* You will have the ability to build and develop a robust social media plan
* You will be able to determine the best tactics for organic and ad campaigns
* You will understand how paid advertising works
* You will learn how to set up targeting and audiences across social platforms