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Fundamentals of Data Driven Strategy


Open to the private sector only with minimum education qualification of having a Bachelors degree. Limited to 25 participants. Program cost is covered by KFAS. The registration will close upon either the deadline date of January 19, 2021 at 3:00pm, or upon exceeding the maximum number of applications received. This program is ONLINE.

Who Should Attend

This course is for anyone who wants to build an understanding and proficiency in data analytics and how it can be used in an everyday business context. Both those with technical and non-technical backgrounds are welcome. So whether you are starting a career in industry and want to add new skills to your toolkit or if you have been in industry for some time and want to learn a number of frameworks around how to approach data analysis then this course is for you. After completing this course, you will have a better understanding of applied business analytics that you can then take away and start using right away. Even those not needing to conduct the analysis themselves, this course serves as a perfect primer for bridging the knowledge and communication gap you may experience working with your technical colleagues.


Program Agenda
The Data Lifecycle™ A foundational framework of the key concepts, capabilities, processes and outputs regarding how the world’s top businesses use data to make data-driven strategic decisions.

Data and Analytics Demystified
Learn the art-of-the-possible and how to become an active contributor in value generation by developing an understanding of advanced analytics such as Artificial Intelligence and Machine Learning.

Asking Better Questions of Data
Identification and alignment on strategic priorities is an essential part of data driven insight generation that ultimately leads to forming more robust approaches when generating testable hypotheses.

Data storytelling
Attain one of the most crucial skills in regards to securing buy-in. Assess your audience, their needs and biases to create a compelling narrative to inform and change minds within a business context.

Program Objectives

Data touches everything we do and our ability to work with data is more important than ever. Join Amazon’s ex-UK Head of Pricing and ex-Goldman Sachs Strategist in this 3-day, immersive workshop covering the absolute essentials of working in a data-driven world.

Participants will leave this course feeling more confident in their understanding and ability to craft and deliver insights from data.