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Digital Marekting


Participants

Open to the private sector only with minimum education qualification of having a Bachelors degree. Limited to 23 participants. Program cost is covered by KFAS. The registration will close upon either the deadline date of September 24, 2020 at 3:00pm, or upon exceeding the maximum number of applications received.

This program will be conducted online from October 20 - 22, 2020 from 9:00am - 3:00pm. Should you register for this program and are accepted you will need to be available during the time specified for the program. Please consult with your manager and HR focal point to ensure your participation in the program. Further audio and video capability is preferable for this online program as you will required to engage with the instructors and other participants participating in the program.


Who Should Attend

This course is for professionals who are responsible for the digital marketing platform of their companies.


Overview

Our Digital Marketing course has been designed to provide you with an insight into the role of digital tools within the modern marketing environment. We'll explore the theoretical and strategic approaches to digital marketing, as well as include engaging, practical activities so you learn how to create an effective digital strategy.


Program Objectives

• Introduction to Digital Marketing Theory
• The Consumer Journey
• Social Media Marketing
• Search Engine Optimization
• Programmatic Media Buying
• Introduction to Demand Side Platforms
• Paid Search and Google Display Network
• Mobile and Video Marketing
• Google Analytics
• Digital Marketing Strategies