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Customer Experience Masterclass


Open to the private sector only with minimum education qualification of having a Bachelors degree. Limited to 30 participants. Program cost is covered by KFAS. The registration will close upon either the deadline date of March 5, 2020, or upon exceeding the maximum number of applications received.

Who Should Attend

This workshop is ideal for experienced business professionals who are currently leading teams or will lead teams in the future


The content is structured around a number of exercises that immerse participants in the perspective of customers and to understand the journey, friction, thoughts, needs, and emotions that customers go through. The exercises also switch towards the business itself and guides the participants on how to explore the opportunities spotted from the earlier insights and discoveries.

Program Objectives

• Increase word of mouth
• Reduce cost of sales
• Attract the right customers
• Retain the customers for longer
• Have less focus on price
• Innovate faster and better
• Measure innovation initiatives and progress
• Reduce employee turnover
• Become an employer of choice