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Find Out Why


Open to the private sector only. Limited to 25 participants. Program cost is covered by KFAS. Registration closes September 19, 2019.

Who Should Attend

For leaders, managers, and individuals at every level who understand and want to understand why customers make the choices they do


Find Out WHY is a foundational solution for everyone involved in innovation and anyone who serves customers—paying or non-paying, external or internal. It provides the essential mindsets, skillsets, and toolsets to help people deeply understand the experiences their customers desire when choosing and using products and services, and then use that knowledge to drive successful innovation.

Program Objectives

By the end of the program -Through the Find Out Why framework – you will THINK DIFFERENTLY recognize the impact of understanding why customers make the choices they do.