Social Media

Participants

Open to the private sector only with minimum education qualification of having a Bachelors degree. Limited to 23 participants. Program cost is covered by KFAS. The registration will close upon either the deadline date of August 29, 2021 at 3:00pm, or upon exceeding the maximum number of applications received. This program is online.

Who Should Attend

Individuals in an organization that are responsible for the social media advertising of their companies.

Overview

Day 1
* 2020 / 2021 social media landscape
* How businesses use social media
* Paid, Owned and Earned model
* The strategic role of the platforms
* Audience and best content fit
* Brand safety and crisis management

Day 2
* Insights and data gathering
* Brand identity
* Setting smart goals and objective
* Channel and content strategy (the full funnel)
* Performance analysis

Day 3
* The paid social landscape
* Media planning (budgets)
* Campaign structure and setup
* Building a target audience (in platform)
* Introduction to ad formats

Program Objectives

* You will be able to differentiate between organic and paid social media
* Have the ability to identify the changing social media landscape, including platform priorities
* You will be able to explain why and how a business can use social media
* You will feel more confident around using social media for business
* Have the understanding of how to protect your business on social media
* You will be able to explain how social media ties into your wider marketing strategy
* You will have the ability to build and develop a robust social media plan
* You will be able to determine the best tactics for organic and ad campaigns
* You will understand how paid advertising works
* You will learn how to set up targeting and audiences across social platforms
* You will be able to differentiate between organic and paid social media
* Have the ability to identify the changing social media landscape, including platform priorities
* You will be able to explain why and how a business can use social media
* You will feel more confident around using social media for business
* Have the understanding of how to protect your business on social media
* You will be able to explain how social media ties into your wider marketing strategy
* You will have the ability to build and develop a robust social media plan
* You will be able to determine the best tactics for organic and ad campaigns
* You will understand how paid advertising works
* You will learn how to set up targeting and audiences across social platforms
* You will be able to differentiate between organic and paid social media
* Have the ability to identify the changing social media landscape, including platform priorities
* You will be able to explain why and how a business can use social media
* You will feel more confident around using social media for business
* Have the understanding of how to protect your business on social media
* You will be able to explain how social media ties into your wider marketing strategy
* You will have the ability to build and develop a robust social media plan
* You will be able to determine the best tactics for organic and ad campaigns
* You will understand how paid advertising works
* You will learn how to set up targeting and audiences across social platforms